fast fashion

noun

: an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers
For many shoppers, Primark has an irresistible offer: trendy clothes at astonishingly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy heaps of items, discard them after a few wears and then come back for another batch of new outfits.The Economist
Competition is fierce at every end of the fashion spectrum from luxury to fast fashion.Nedra Rhone
In 1985, we bought roughly 31 clothing items per year; now [in 2012] we snap up twice that many thanks to "fast fashion."Azeen Ghorayshi
usually hyphenated when used before another noun
fast-fashion chains/retailers

Examples of fast fashion in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Buy Less, Buy Better Higher-quality garments shed fewer fibers as cheap, fast fashion fabrics shed twice as many fibers as higher-quality woven garments. Dianne Plummer, Forbes.com, 31 May 2025 While the Trump tariffs might offer a temporary and unintended environmental benefit by slightly slowing GHG emissions and potentially reducing fast fashion waste, these co-benefits are significantly outweighed by the substantial co-costs imposed on labor and livelihoods. Tom Rogers, MSNBC Newsweek, 21 May 2025 Marcelo Claure: Claure is an entrepreneur who currently works with fast fashion company Shein. Brett Samuels, The Hill, 13 May 2025 The fast fashion platform Shein is offering incentives to Chinese factories to help with the cost of moving to Vietnam, according to one factory owner. Alexandra Stevenson, New York Times, 10 May 2025 See All Example Sentences for fast fashion

Word History

First Known Use

1975, in the meaning defined above

Time Traveler
The first known use of fast fashion was in 1975

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Cite this Entry

“Fast fashion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/fast%20fashion. Accessed 4 Jun. 2025.

Last Updated: - Updated example sentences
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